Before I began Joyfully Green in July of 2012, I had a very strong aversion to social media. Actually, I'll go one step further and admit that I openly mocked it. "Friending" and "tweeting" were just not for me, and I told anybody who tried to convince me otherwise my firm stance on it. But very soon after I started this blog, it became abundantly clear that I needed to publicize it (due to the proverbial "tree that falls in a forest"), and social media was the primary way to do it. So, I broke down and joined Facebook for business purposes. For the first week, I felt something that can only be described as "dizzy queasiness."
When you first get sucked into the vortex of social media, it's hard to see the light of day. Literally. You can sit at your computer in a zombified daze, scrolling through updates from friends you haven't seen in decades. Some of this reconnecting is actually quite pleasant, as you (almost miraculously) find people you genuinely liked but lost. However, it can consume your "real" life, so you're spending a disproportionate amount of time on your "virtual" life. Exercise, fresh air, and eating regularly scheduled meals can fall by the wayside, in favor of the never-ending newsfeed of what your long-lost friends are up to. Often, they're not up to very much! My husband and I started to vote on "The Week's Worst Facebook Update." (Sorry if your update is in here, friends reading this, but you brought it on yourselves!) Our top three nominees to date, in no particular order, are the following:
1) "Ate chicken and broccoli for dinner. Yum!" (Really? This qualifies as an "update"?)
2) "Having the best time of my life tonight!" (So why are you typing on Facebook?)
3) "Wish I were sleeping right now." (So get off the computer and go to bed!)
But, lo and behold, Facebook brought my blog a lot of traffic, despite the fact that I went about it all backwards by conducting blog business from my personal page. (I'm non-techy like that.) I've just now gotten around to figuring out a completely separate business page for my blog; in a way, I'm starting from scratch. (You can help me regain some lost ground by "liking" this blog in the right-hand column under email subscriptions. I finally figured out the HTML code for the "Like" widget today. Yep, I'm pathetic like that.)
Facebook still brings me more hits than any other medium. However, I wanted to broaden my network to include people I would consider "colleagues" but not necessarily "buddies." So, I broke down and joined LinkedIn. I had my two social media outlets, and that was that. Or so I thought...
At the beginning of the new year, I received the happy news from the BlogHer Publishing Network that they would be syndicating one of my favorite posts. They asked me to cross-publicize it with them on Facebook...and Twitter. So, (insert heavy sigh here), I broke down and joined Twitter, which was the social media site I had mocked the most mercilessly. Considering the gist of this post, I have some news that might surprise you: Twitter is amazing and not at all what I thought it was. Twitter finds like-minded followers for you, so anybody searching "green" will come up with this very blog you are reading right now. Twitter builds your audience, with very little effort required on your part. It's not really about "friends" or "colleagues"; it's about common interests. If I had known it was so easy to find people interested in green topics, I would have joined it ages ago--possibly before Facebook. (Apologies, Twitter, for all of the unfounded mockery.)
The point of all this social media rambling? In a word: Balance. In another word: Restraint. I have a whole category on this blog called "Unplug & Simplify"; social media is the exact opposite of unplugging and simplifying. Despite having a need for social media from a business angle, it's a constant struggle to maintain limits on how much technology I will allow into my life. Because being green for me does NOT mean being tied to my computer for hours on end, ignoring the changing seasons, the books I want to read, my dog who likes long walks and cuddles, the plants I need to water, and last but not least, my children, who are still quite small and need their mother. But, as I've learned in the last eight months, getting the green word "out there" means I must dip my toes into the waters of social media and wiggle them around. The key is to watch out for the undertow.
Now you tell me: What's your personal opinion of Facebook and Twitter? And should I join Pinterest? (I'm only half-kidding.)
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